Why Facebook could represent the future of TV

Why Facebook could represent the future of TV

Recently I wrote an article around how excited I was that Facebook was introducing Instant Articles to its timeline as a new feature. Instant Articles, for those of you that missed the announcement, provides publishers with the ability to display their articles and media content within the Facebook ecosystem, eradicating the eight-second click through rate, and increasing dwell[…]

Here’s why Instagram ads are worth more than Facebook ads

Here’s why Instagram ads are worth more than Facebook ads

Ads on Instagram for about a month now, after the Facebook company opened its ads API to third parties. I’ve hypothesized in the past that Instagram ads could be worth more than Facebook ads, and the early results indicate that’s indeed the case. Salesforce was one of the launch partners for Instagram’s ads API, and it published aggregate[…]

Why social media can be a minefield for teachers

Why social media can be a minefield for teachers

With teachers and students heading back to school this week, lots of people will asking the question, “So, what did you do this summer?” Many may already know the answer, though, thanks to social media — and there could be consequences for teachers’ privacy, advocates warn. Students and teachers alike often share photos of themselves kicking back and enjoying[…]

What you need to know about social media credit scores

What you need to know about social media credit scores

Ever since last month’s news that Facebook had secured a patent that would allow lenders to assess a borrower’s creditworthiness by checking their friends’ credit scores, there’s been buzz around the possibility of a new social network credit score. Facebook has been mum on its plans to enter the credit lending space (a spokesperson did not return[…]